Why is SEO Important to Rank Higher?
Websites can get some traffic from paid ads, social media, and other online channels, but search engines are still the primary source of visitors.
Paid ads don't stand a chance against organic search results because the latter takes up more real estate online and is seen as more trustworthy by savvy searchers.
When properly implemented, SEO is also one of the few forms of digital advertising that can generate steady returns over time. In contrast to advertising, which requires stable funding to deliver traffic to your site, organic traffic can grow exponentially over time if you provide high-quality content that deserves to rank for the appropriate keywords.
Even though they're growing more brilliant, search engines still need our assistance.
Site optimization improves the data search engines receive, improving how your content is indexed and presented in search results.